All or Nothing

A gamified way to choose your lottery numbers

Client: Danske spil

The concept of the new game All or Nothing is challenging our perception of luck. You can win by having a set of numbers right – or you can win by having none of them right

Based on an overall brand identity created by Robert Boisen combined with inspiration from mobile gaming, at HGW we focused on designing a game that gave the user enjoyment when choosing their numbers. The visual focus was to create a playful theme, with colourful elements and smooth flows that responded in different interactive ways.